Inspiration behind Adorn

I was repeatedly having the same conversation with various family members and friends, regarding the issues they encounter when shopping, selecting outfits and generally being at a loss to know how to dress themselves. I’ve always had a strong sense of personal style and receive a lot of compliments on my outfit and accessory selections, no matter my size; I’ve been a yo yo dieter most of my adult life, so my own shape has fluctuated over the years. I now see this as an asset enabling me to style a full range of sizes and allowing me to connect fully with clients as women. And feck it life is too short to not eat the biscuit and look fabulous while doing it! 

I wondered if I could perhaps help my family and friends so I began styling them for various events like weddings, interviews and holidays to name a few, pulling together outfits from their existing wardrobe and advising on new purchases, providing them with a bespoke style from head to toe including advising on hair and makeup for a complete look. The feedback I received was hugely positive, with many of them saying ‘you should do this for a living’ adding that other friends wanted my help too. I quickly realised there were so many more people out there who needed my services and began to shape Adorn.

Through Adorn’s range of services, I empower women to feel confident about their wardrobe and make more effective outfit selections irregardless of their size, age or body shape so they stand taller, with more confidence and purpose; for some clients working with Adorn has literally been life changing, allowing them to fully embrace who they are.

With a background in Graphic Design and Marketing, I felt sure my very skill set is applicable to personal styling. Aesthetics, branding, communication and context are the pillars my career was built on, now, instead of using them to promote a product or service I use them to promote my clients as individuals. Identifying their personal aesthetic and brand, allowing their distinctive style to communicate who they are at a glance in any given context.