Commercial &
Corporate Styling

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Commercial Styling

Strategic wardrobe styling for brands, campaigns and organisations

I work with brands, agencies and in-house teams to deliver considered, on-brand wardrobe styling that supports the narrative, elevates visual storytelling and makes shoots run smoothly.
With a background spanning Design, Marketing and Creative Operations, I bring a pragmatic, collaborative approach 
to commercial styling, understanding not just how things look on camera, but how they land with audiences, 
clients and stakeholders.
Every styling decision is intentional. Every look is in service of the brief.

What I do

I specialise in commercial wardrobe styling for:

  • Brand campaigns & advertising

  • Corporate brand and organisational shoots

  • Editorial & lifestyle content

  • Talent, presenter and model styling

  • Creative campaigns requiring narrative-led wardrobe

My approach centres on matching wardrobe to story - ensuring clothing supports the tone, identity and objectives of the project, while remaining practical, budget-aware and production-friendly

Why work with me

I understand pressure.
Having led creative and marketing teams in corporate and agency environments, I know how important it is that wardrobe is handled seamlessly, efficiently and professionally.

I think in narratives, not outfits.
I create personas, backstories and visual logic that help clients buy into creative decisions with confidence - particularly when a project marks a shift in brand direction.

I’m easy to work with (and calm on set).
I’m known for being collaborative, detail-driven and solutions-focused - bringing clarity, warmth and steady leadership to wardrobe departments on set.

Services

Full Wardrobe Direction

End-to-end wardrobe support for campaigns and shoots.

This includes:

  • Distillation of the brief into clear wardrobe direction

  • Persona and character development

  • Style guides and scene-by-scene outfit planning

  • HMU direction

  • Budget management and sourcing (borrowed, hired & purchased)

  • Fittings and fitting schedules

  • Director/client meetings and approvals

  • On-set wardrobe styling and support

You can relax knowing wardrobe is in safe hands — allowing your wider team to focus on other critical elements of the production

Wardrobe Consultation

Strategic wardrobe guidance without full on-set delivery.

Ideal for:

  • Smaller budgets

  • Clear briefs that need visual distillation

  • Teams who don’t require hands-on styling support

Includes:

  • Visual and narrative direction

  • Character or model personas

  • Fabric, texture and colour guidance

  • Moodboards and clear dos & don’ts

Custom Packages

Every shoot is different.

I’m happy to collaborate on a tailored styling solution that reflects your scope, timeline and budget — whether that’s light-touch consultancy or full wardrobe leadership

“Nuala is truly exceptional. Her passion and talent shines through in every project, and her presence on set is always uplifting-she’s the kind of person everyone loves to work with. fun, approachable, and highly collaborative.”

– Catherine Falls Photographer

“Nuala engages with the creatives, client and talent, harmonising the approach and utilising all strengths. She brings her expertise to bear in service of the creative direction and has been vital in the success of recent high profile campaigns.”

– Neil Clerkin Producer

Get In Touch

If you're interested in working with Nuala, complete the form with a few details about your project and she’ll get back to you ASAP.